I was thinking the other day of what Jane said about beverages. She was writing about ways to save money in your thirties and she mentioned that her major indulgences were beverages of all kinds. A glass of wine or fancy coffee here or there can add up, but they truly brought moments of happiness, so it was difficult to reconcile stopping them to save money.

As we sat sipping margaritas one day, another good friend of mine who follows the blog brought up that same beverage conundrum Jane wrote about. “I love my nice coffees or glasses of wine or margaritas. These little things make me so happy… I like saving money but I’d lose so much happiness now if I deprived myself of occasional nice drinks.”

And random acts of drinkable kindness do indeed bring me joy as well. Here we are in winter, and the need for cheer runs strong. Whenever it’s cold outside and I see a red Starbucks cup, my Pavlovian-trained mind snaps into action, and I feel the strongest urge for the happiest latte. I not only want to go into Starbucks, but I want to buy the sweetest, warmest, most holiday cheer themed beverage that I can hold in my chilled fingers. Better yet, if that drink was bottomless and refilled automatically, I could hold it all day as a warm fixture of my waking hours.

Starbucks does a great job with their red winter cups- they’re a signal to my psyche that something nice is in the air. I mean, it’s definitely really good branding, and I won’t deny that they’ve trained people well…but I just let myself fall for it. The advent of the holiday cups invites time for ease, comfort, and celebration during a cold and occasionally stressful time of year. Getting myself an occasional holiday red cup coffee from Starbucks transports me to a cozy state of mind.

I fight so many habits in my life, and I’m always trying to make the “right” food, money, and job decisions. Having a coffee or a glass of wine or even a smoothie or sparkling water with a friend is an indulgence I’m willing to embrace. A happy red cup of coffee can leave me transported. As long as they’re not in total excess, small indulgences can be bonds shared with others or with yourself. As much as I talk about how I love to save money, certain sweet moments of now I don’t want to save for later.

Also, this article was not sponsored by Starbucks. I wish.